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Tuesday, April 10, 2007

The Moment

Short videos for the internet, ipods and cell phones are pretty popular at the moment. Their small image and file sizes suit the technology and their length matches our short attention spans. I think the reason we watch them is that they attempt to capture a “moment” and if they succeed, we’re drawn in and amused, intrigued or outraged. And, of course, we send them on to our friends, relatives and co-workers.

Capturing a moment – or a series of moments – is the key to creating any video. It’s how we engage the audience so they’ll be receptive to the larger messages we’re looking to get across. It’s something we spend a lot of time on when we produce our programs.

We also spend a lot of time sifting through the latest news, trends, techniques and possibilities for using, creating and distributing video. We’ve started this blog to share our ideas on these subjects and hope that the moments you spend with us are helpful to you.